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注册时间 2005-3-7
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Pachter: 'High PS3 price is killing Sony'
Wedbush Morgan analyst Michael Pachter has told CVG that Sony "is a distant third" this generation "and is falling behind at a rapid pace".
Speaking to us after Sony forecast major losses for the fiscal year ending in March, Pachter suggested a PS3 price cut "in all geographies" was needed to give the ailing PlayStation division a boost.
However, he noted that Sony may not be willing to lower hardware prices until it can further reduce PS3 production costs, therefore reducing the loss it is currently making on every unit sold.
"The most important thing for the company to do is to get the PS3 production cost down, and it appears to be making progress on that front," said the analyst.
索尼现在急需降低PS3的成本
"Sony has historically priced at its production cost (or above), but it has historically been in first place. This generation, the company is a distant third, and is falling behind at a rapid pace.
"Keeping the PS3 price high kills Sony, and gives Microsoft a huge competitive advantage. In my view, every Xbox 360 sold is a lost opportunity for Sony to sell a PS3, and Microsoft has no intention of taking a sabbatical.
维持PS3高售价只会杀死索尼让MS和XO更牛逼
"Lowering the price will cost Sony a lot, but it should generate sufficient future profits from game and Blu-ray movie sales and royalties to offset those losses."
With Sony adamant that it has no intention of beginning the new business year with a PS3 price drop as rumoured, Pachter assigned just a five percent probability to an April cut, a 20 percent probability to one at E3, a 25 percent probability to one at the Tokyo Game Show and a 40 percent probability to holiday 2009.
"That leaves a ten percent chance that Sony won't cut price in 2009 at all, which I think would be a mistake," he added.
http://www.computerandvideogames.com/article.php?id=206517
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发表于 2009-1-24 09:29
