大贤者
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战斗力 鹅
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注册时间 2019-12-17
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This might become a video, but I just wanted to note that it is not my job, nor the job of anyone else online, to "change the narrative" around Nintendo. That is Nintendo's job.
这可能会拍成视频,但我只想说,我的工作,以及网上任何其他人的工作,都不是“改变任天堂的叙事”。那是任天堂的工作。
That is, if they overall care in the first place. Some companies don't. I think two things are not going to change:
也就是说,如果他们一开始就关心的话。有些公司并不关心。我认为有两件事不会改变:
- Pricing. Nintendo won't be lowering the price of the games or the Switch 2, or the accessories. Amiibo, etc. A few reasons being the yen being in the toilet, but also the state of the world economy. Everyone else is going up in price as well in every industry. So, Nintendo is likely going to have to eat the negativity around prices either way.
- 定价。任天堂不会降低游戏、Switch 2 或配件(例如 Amiibo 等)的价格。原因之一是日元贬值,但也与全球经济状况有关。各行各业的价格也在上涨。因此,无论如何,任天堂很可能都要承受价格带来的负面影响。
- How litigious they are. This is nothing new. They have been this way my entire life. The way they file patents, the way they sue, etc. Nothing has really changed. It hasn't gotten worse, it's just magnified due to the general online sentiment that already exists. This is likely never changing.
- 他们真是好诉讼。这没什么新鲜的。我这辈子都是这样。他们申请专利的方式,他们起诉的方式等等。其实什么都没变。情况并没有变得更糟,只是因为网上已经存在的普遍情绪而被放大了。这种情况可能永远不会改变。
And I suppose I can add a third thing, though on a smaller scale:
我想我可以添加第三件事,尽管规模较小:
- Game Key-Cards. Third parties have been defending them. Third parties want them. They aren't going to go away no matter what Nintendo does moving forward.
- 游戏密钥卡。第三方一直在捍卫它们。第三方想要它们。无论任天堂未来如何发展,它们都不会消失。
So, how then, given these three things are likely never going to change, can Nintendo shift the narrative?
那么,鉴于这三件事可能永远不会改变,任天堂如何才能改变这种局面呢?
It comes down to one thing:
归根结底就是一件事:
- Games. I may enjoy the lineup thus far and what's been announced, but obviously there has been nothing on the same excitement level as a Breath of the Wild or Mario Odyssey. Some things are arguably better launch year lineup wise - age of imprisonment instead of fire emblem warriors. Kirby Air Riders? Probably a bigger deal than something like ARMS. Metroid Prime 4? Yeah, it should be Mario and Zelda level hype, but it's not. But more hype than Mario+Rabbids? Yes.
- 游戏。我可能喜欢目前为止的游戏阵容和已经公布的内容,但显然没有一款游戏能像《塞尔达传说:荒野之息》或《马力欧:奥德赛》那样令人兴奋。有些游戏的首发阵容可以说更好——比如《囚禁时代》而不是《火焰纹章无双》。《星之卡比:天行者》?可能比《ARMS》之类的游戏更火爆。《银河战士 Prime 4》?没错,它应该能达到马力欧和塞尔达的水准,但事实并非如此。但它比《马力欧+疯狂兔子》更火爆吗?没错。
But, the hype level of those two really large games year one for Switch, made many overlook a lot of things that in today's environment, would never get passed over.
但是,Switch 首年推出的这两款大型游戏的炒作程度,让很多人忽视了很多在当今环境下永远不会被忽视的事情。
So it gets back to games. You know, the entire reason we're here. The games themselves. And the games are the very thing not getting talked about enough. Setting aside official media, the top viewed Nintendo content this last week:
所以,话题又回到了游戏上。你知道,这就是我们来到这里的全部原因。游戏本身。而游戏本身恰恰是人们讨论不够多的东西。撇开官方媒体不谈,上周任天堂浏览量最高的内容是:
- GameBoy LEGO
- Galaxy 1 + 2 Reviews
- Nintendo Lying
- Switch 2 DLSS Analysis
- Switch 2 Sales Being Bad
- Making Fun of Nintendo Fanboys
- Making Fun of Doug Bowser Retiring
- Zion Leaving Nintendo Life (sad)
- Scott the Woz Ranking Nintendo Console Bundles
- "Nintendo is Evil" (lawsuit related)
- GameBoy 乐高
- Galaxy 1 + 2 评论
- 任天堂说谎
- Switch 2 DLSS 分析
- Switch 2 销量不佳
- 嘲笑任天堂粉丝
- 嘲笑道格·鲍泽的退休
- Zion 离开 Nintendo Life(伤心)
- Scott the Woz 排名 Nintendo 主机捆绑包
- “任天堂是邪恶的”(与诉讼相关)
Note that in those top 10 topics/videos, only one is about an actual game, and it's a rerelease of games from Wii.
请注意,在这 10 个主题/视频中,只有一个是关于实际游戏的,而且它是 Wii 游戏的重新发布。
This isn't to say people aren't talking about the games. If you look for SPECIFIC content, you can find people talking about Metroid Prime 4 (though the #1 view result this past week for that search... is another negative video that has nothing to do with Metroid. A certain someone is DEFINITELY slapping in that YouTube Algo so much, they pop up for completely irrelevant searches).
这并不是说人们不谈论游戏。如果你搜索特定内容,你会发现有人在谈论《银河战士 Prime 4》(尽管上周该搜索的观看次数排名第一……是另一个与《银河战士》无关的负面视频。有人肯定在 YouTube Algo 中频繁使用这个视频,以至于它们在完全不相关的搜索中都会弹出)。
Legends ZA has a couple noteworthy if you look for it. One is Arlo making a big negative video on it. The other is a Legends Z-A meme review.
如果你仔细找找,Legends ZA 上有几个值得关注的内容。一个是 Arlo 制作的一段关于它的负面视频。另一个是 Legends ZA 的 meme 评论。
But besides those two, none of the other game specific videos are coming close to the videos in the top 10 of just searching for "nintendo" and sorting by "views in the past week".
但除了这两个视频之外,其他任何游戏专用视频都无法接近仅搜索“nintendo”并按“过去一周的观看次数”排序的前 10 名视频。
I mention all of this, because the common, consistent theme, is nobody is talking about games AND getting views for doing so. Why? Is it the content creator's fault? Is there literally nobody talking about this stuff?
我之所以提到这些,是因为一个共同的主题是,没有人谈论游戏,也没有人因此获得浏览量。为什么?是内容创作者的错吗?真的没有人谈论这些吗?
Of course not. If you dig, you can see some pretty great content getting made about Age of Imprisonment, Metroid Prime 4, Legends ZA, and even Kirby Air Riders. The thing is - the content can exist - it's the audience for the content that doesn't.
当然不是。如果你深入挖掘,你会发现一些关于《Age of Imprisonment》、《Metroid Prime 4》、《Legends ZA》甚至《星之卡比:天行者》的精彩内容正在制作中。问题是——内容可以存在——不存在的是内容的受众。
Nintendo has to turn the narrative around and that's with games. Many left that last direct still waiting for that ONE BIG GAME that just is undeniably hard to say anything bad about, but undeniably impressive and shows Nintendo at their best.
任天堂必须扭转局面,而这需要游戏方面的努力。许多人在上次直销会结束后还在等待一款重量级游戏,这款游戏无疑很难说有什么不好,但无疑令人印象深刻,展现了任天堂的最佳实力。
And THAT game, hasn't happened yet. Look, I think if we fast forward 5 years we may look back on year one of Switch 2 not being THAT bad game wise, but for now, this is the key to turning the narrative around. We all are gamers... for the games. So when will Nintendo next get a chance to change that narrative?
而那款游戏,还没上市呢。想想看,如果快进五年,我们或许会发现 Switch 2 的第一年并没有那么糟糕,但就目前而言,这才是扭转局面的关键。我们都是游戏玩家……为了游戏。那么,任天堂什么时候才能再次有机会改变这种局面呢?
I guess a February direct? At least based on history.
我猜是二月直传?至少根据历史来看是这样。
But no, it's not my job to make you "enjoy something". It is not my job to carry pom poms and cheer on Nintendo.
但不,我的工作不是让你“享受某样东西”。我的工作不是拿着绒球为任天堂欢呼。
I am a happy Switch 2 owner. But the narrative online won't change, until Nintendo forces it too.
我是个快乐的 Switch 2 用户。但除非任天堂强制改变,否则网上的叙事不会改变。
https://x.com/NintyPrime/status/1974841179834323289 很诚恳 |
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