EA首席财务官称今后所有EA游戏都会有微交易内容

Benighted

http://www.vg247.com/2013/02/27/eas-future-games-will-all-feature-micro-transaction/

EA’s future games will all feature microtransactions

Dead Space 3′s microtransaction model didn’t go over well with gamers, but it hasn’t deterred the publisher one bit. EA’s financial officer Blake Jorgensen has revealed all of its games will feature some form of micro-payments.

The quotes come from a Morgan Stanley Technology, Media, and Telecom Conference discussion we reported on earlier. Our previous coverage revealed that EA feels assured of its readiness for next-gen, promising some big things on the horizon.

OXM has since spotted another interesting quote from Jorgensen regarding EA’s approach to micro-payments.

Said Jorgensen, “We are building into all of our games the ability to pay for things along the way; to get to a higher level. And consumers are enjoying and embracing that way of business.”

EA’s chief technology officer Rajat Taneja is overseeing the move. Jorgensen added that Taneja’s team views microtransactions as a key feature moving forward, and they have decided to take payment models in-house, instead of outsourcing them as they used to.

Added Jorgensen, “If you’re doing microtransactions and you’re processing credit cards for every one of those microtransactions you’ll get eaten alive. And so Rajat’s team has built an amazing backend to manage that and manage that much more profitably. We’ve outsourced a lot of that stuff historically; we’re bringing that all in-house now.”

So there we go. Could Dead Space 3′s micro-payment model be par for the course moving forward? We already know that the EA-published Real Racing 3 has gone big on micro-transactions as well, much to the scorn of fans.

What’s your take?