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[移动] 诺基亚之死?

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发表于 2012-10-18 08:55 | 显示全部楼层 |阅读模式
ChangeWave Research 调查显示,在美国有9%的消费者对即将推出的WP8手机感兴趣,其中51%表示最有可能选用三星的wp8手机,nokia仅占第二位35%。

Pureview,purelose!

因为太土鳖,不知道怎么引用官方的报告,所以特拷贝如下:

Windows Phone 8: Intent to Purchase

Microsoft is expected to debut their new Windows 8 operating system during October and several smart phone manufacturers – including Samsung, Nokia and HTC – are expected to release new Windows 8 smart phones shortly thereafter.

To get an early gauge on the upcoming demand for the new mobile OS we asked consumers how likely they would be to buy a Windows 8 smart phone. Nearly one-in-ten (9%) said they are likely to buy it in the future (2% Very Likely; 7% Somewhat Likely). “Considering marketing has yet to begin, these findings show Windows Phone 8 will likely have a substantial impact on the smart phone industry,” said Dr. Carton.

The ChangeWave survey found that Integration with Windows Apps/Devices (36%) ranks as the top reason why consumers plan on buying a Windows 8 smart phone.

While nearly half of all planned Windows 8 smart phone buyers (45%) do not yet know which manufacturer they're going to buy it from – that’s not too surprising considering the devices have yet to be released.

But among the 55% who do know where they’re likely to buy from, Samsung (51%) is by far the manufacturer best positioned to gain from the upcoming Windows Phone 8 release.


*Based on the 55% of likely Windows 8 smart phone buyers who know which manufacturer they will buy from.

有兴趣的可google“Apple Maps Issue Irrelevant as Massive iPhone 5 Buying Continues; Samsung By Far Best Positioned to Gain from Windows Phone 8”
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发表于 2012-10-18 09:47 | 显示全部楼层
就算塞班时代nokia也没能成功打入美国
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发表于 2012-10-18 11:46 | 显示全部楼层
這個抽樣很有問題。在美國大部分人都認識三星的智能機而不認識諾基亞的智能機,你問他們“如果出一個新系統的智能機,你選三星還是諾基亞”,這結果不是十分明顯嗎?
就算在PC區,三星那臺神秘的WP8機有什麼特點又有幾人會知道?
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 楼主| 发表于 2012-10-18 12:19 | 显示全部楼层
引用第2楼正体不明于2012-10-18 11:46发表的  :
這個抽樣很有問題。在美國大部分人都認識三星的智能機而不認識諾基亞的智能機,你問他們“如果出一個新系統的智能機,你選三星還是諾基亞”,這結果不是十分明顯嗎?
就算在PC區,三星那臺神秘的WP8機有什麼特點又有幾人會知道?


我想,这个调查就是显示:
1 有许多现在没在用wp手机的消费者对wp手机有兴趣(占有率3%vs9%有兴趣)
2 消费者对wp手机的认知比较低,所以更认同智能机的领军三星,而不是在美国好几年听都没听过的诺基亚。
3 htc是个悲剧……x8其实挺好的……但是htc在美国已经几乎没市场了,太惨了啊,想当年……

另外可能还可以推测的就是诺基亚年初wp7.5手机的发布,以及孤注一掷策略对wp的既有用户群体还是造成了一定的好感的,胜过了wp7两代都有机子的htc……
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发表于 2012-10-18 12:33 | 显示全部楼层
htc在美国背苹果整惨了
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