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'Call of Duty' Sets Sights on a Fee

Consumers are used to paying $60 each for videogames that run on consoles like the PlayStation 3 and Xbox 360. Now the publisher behind the industry's biggest videogame franchise—"Call of Duty"—is about to find out whether it can get them to pay a monthly bill, too.

Activision Blizzard Inc. plans to launch an online service called Call of Duty Elite this fall that will work with the next major edition of the game, "Call of Duty: Modern Warfare 3," and future installments of the hyper-realistic combat-simulation game. In a move industry executives describe as a first, Activision plans to charge a monthly subscription fee for the service, which will provide extra content that isn't offered on game discs sold in stores, including downloadable map packs that give players new "Call of Duty" levels to play.

Activision executives said they haven't yet figured out how much to charge for the service, but they expect the cost to be less than fees for comparable online-entertainment services, such as a $7.99-a-month Netflix Inc. movie subscription. Portions of the service will be free, including features inspired by Facebook Inc. that will let "Call of Duty" players meet for online gun battles with others who share various affiliations and interests.


Activision says 'Call of Duty' attracts about seven million daily players.

Another feature of the service will give "Call of Duty" players tools, modeled on those from stock-trading websites, to analyze their performance within the game, gauging factors such as which weapons have been most successful for them in killing enemies.

The plan—which comes a week ahead of the videogame industry's big E3 trade show in Los Angeles—is a potentially risky bet by Activision that it can further milk profits from consumers, who could feel the $60 they spend on "Call of Duty" in stores is enough. Charging a monthly subscription fee is more common for multiplayer games that run on personal computers. The most successful of those is "World of Warcraft," a fantasy game from Activision's Blizzard division that has over 11 million subscribers, who typically pay $15 a month for the service.

For players with a Microsoft Corp. Xbox 360 console, a Call of Duty Elite subscription will come on top of the $9.99 monthly fee they typically pay for Xbox Live, the online game service that provides players of all Xbox games to meet and compete against others online. Sony Corp.'s PlayStation 3 console owners don't pay a monthly fee to play against others online.

The PlayStation Network that provides those multiplayer capabilities recently suffered an outage of more than three weeks after a hacker intrusion on the service. Players of PC versions of "Call of Duty" don't pay to play others online.

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http://online.wsj.com/article/SB ... 96054.html?mod=e2tw