微软开始基于广告的免费云游戏测试

zid99825

Today, we’re starting to test an ad-supported way to stream select games from your library for a limited time, available to XBOX Insiders.
今天，我们开始测试一种广告支持的流媒体方式，让 XBOX Insider 用户能在限定时间内从游戏库中流式传输精选游戏。

During this test period, XBOX Insiders with an XBOX account will be able to stream games they own for free with ads. Players will have one hour session limits across supported devices and regions.  
在此测试期间，拥有 Xbox 账户的 Xbox Insider 用户将能够免费流式播放他们拥有的游戏，但需观看广告。玩家在支持的设备和地区内，每次游戏会话时长限制为一小时。

Here’s what you can expect:  
以下是你可以期待的：

Ads will play before sessions begin.
广告将在游戏会话开始前播放。
The core game experience is unchanged.
核心游戏体验保持不变。
This is optional. Players can choose other ways to play at any time.  
此为可选功能。玩家可随时选择其他游玩方式。
For many players, the device they already own now allows them to stream games with XBOX. Cloud can also help XBOX One owners play newer games built for XBOX Series X|S without needing to purchase new hardware right away. That can be especially meaningful in places where consoles are harder to find or less affordable, giving more players another way to access great games on devices they already have.  
对许多玩家来说，他们现有的设备已能通过 XBOX 畅玩游戏。云技术还能帮助 XBOX One 用户无需立即购买新硬件，即可畅玩专为 XBOX Series X|S 打造的新作。这在主机难以购买或价格较高的地区尤为重要，让更多玩家能通过现有设备获得优质游戏体验。

Advertising has existed in gaming for decades, from in-game placements to free-to-play models. But it hasn’t always been built with the player in mind. When done well, advertising can help lower the cost of access. It creates another way for players to get into games without an upfront streaming purchase and expands audiences through new ways to play.  
广告在游戏领域已存在数十年，从游戏内植入到免费游玩模式，但并非始终以玩家体验为核心设计。当运用得当时，广告能帮助降低准入门槛，为玩家创造无需预先购买流媒体服务即可进入游戏的新途径，并通过新颖的游玩方式拓展受众群体。

For brands, this only works if showing up here adds to the experience, not takes away from it.
对品牌而言，只有当广告的呈现能增强而非削弱游戏体验时，这种模式才能奏效。

Given that, we want to be clear about how we will approach ad-supported services across XBOX:
鉴于此，我们想明确说明在 XBOX 平台上将如何推进广告支持服务：

We start with the player. Ads should create value.
我们从玩家出发。广告应当创造价值。
We do not interrupt the flow of gameplay.
我们不会打断游戏体验的流畅性。
We hold ads to the same quality bar as our content.
我们对广告的质量要求与内容本身保持一致。
We’re clear about what’s advertising.
我们清楚什么是广告。
We make sure ads fit what players expect on each platform.
我们确保广告符合玩家在每个平台上的预期。
We’ll learn from this test and continue to improve it based on how players use it and what they tell us. Our goal is simple. Give more people more affordable ways to play.  
我们将从这次测试中学习，并根据玩家的使用方式和反馈持续改进。我们的目标很简单：为更多人提供更实惠的游戏方式。

看一次广告可以玩一个小时的云游戏，可运行已购买且在“Stream your own game“支持列表中的游戏。

Kiyohara_Yasuke

微软疯了

泰坦失足

看了下GeForce Now至今还在提供Free档同样的看广告玩一个小时. 不可思议. 但是付费档就吝啬多了, 10刀只能玩在当前等级的高级机器上100小时.
按照免费档的成本=付费档砍半来算, 一次广告收入>0.05刀, 就是赚的.

zid99825

泰坦失足 发表于 2026-7-24 11:20
看了下GeForce Now至今还在提供Free档同样的看广告玩一个小时. 不可思议. 但是付费档就吝啬多了, 10刀只能 ...

你软因为自有azure，成本比nvidia那边低吧

xfry

Xcloud每周平均4小时的路过