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战斗力 鹅
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In what is the biggest development in digital games retail for some time, live streaming giant Twitch will start selling games (and DLC) via its website this Spring.
What's more significant is that consumers can buy directly from under the videos of 'partnered' Twitch streamers, with a proportion of the revenue going to the streamer.
The way the breakdown of revenue works, is that publishers and developers will receive 70% of the revenue (which is in-line with other online stores), the streamer will receive 5% and Twitch will, presumably, collect the rest.
That means if a game (or in-game content) is sold directly by a publisher or developer's own Twitch channel, that means the revenue could be as high as 75%.
The idea is that this will allow for direct-selling from publishers, and that it benefits both the platform and its users in ways that its rivals do not. Matt McCloskey, VP of Commerce at Twitch, describes it as "a win-win-win".
Another incentive for Twitch shopping is the introduction of Twitch Crates. By shopping via Twitch, the community will receive a free Crate that includes random items, such as emotes, chat badges and 'Bits for Cheering'.
GamesIndustry.biz managed to have some questions answered by Robin Fontaine, who is product marketing manager for Ecommerce at Twitch.
twitch也打算卖游戏，厂商拿70％，主播拿5％，剩下归twitch。如果是厂商开节目频道，则可以拿到75％，比steam多5％
拼平台肯定搞不过steam，但主播各种疯狂安利和粉丝效应算是另辟蹊径，结果怎样还不好说 |
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发表于 2017-2-27 23:26
发表于 2017-2-28 00:37
