婆罗门
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战斗力 鹅
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注册时间 2011-4-2
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转自数码窝
http://www.digi-wo.com/article-892-1.html
目前索尼 Xperia Z4 已经在日本发布，该产品作为 Z3 的后续机型并无太多创新，整体都是在 Z3 的基础上做完善，以此看来，邦德不选择 Z4 也不是没道理的。另外，作为一部商业片来说，虽然为索尼影业的片子，依然有可能出现其他品牌的设备。
维基解密：1、2
更新：维基解密中目前已经可以查询到更多泄露邮件，在上面提到的回复邮件之后。索尼似乎和索尼影业已经达成共识，其中包括片中使用 Xperia 手机作为“邦德机”，应该就是指 Z4。 The actual unmodified Xperia phone as is used for placement and clearly identified as “Bond’s phone”. 并且邮件中显示，会尽力隐藏索尼移动竞争对手的手机。
21 October 2014
“I’m happy that we are in a good place with Sony and the placement fee. As a recap, here are the few conditions we discussed:
1. We have the exclusive placement and promotional rights for both the Electronics and the Mobile category for Bond 24.
2. We have all necessary pass through rights to do third-party mobile operator promotions and retailer promotions with the prop**y.
3. We will provide needed electronics and phones for placement …no other identifiable brands can show up in the film. If non-Sony electronics has to be used (i.e. older products), the competitive logo must be blurred out, no identifiable trade dress products.
4. The actual unmodified Xperia phone as is used for placement and clearly identified as “Bond’s phone”.
5. We get rights to promote a Sony Mobile Bond Phone.
6. We get an exclusive window to bundle (Casino, Quantum, Skyfall) during the theatrical window and bundle Bond 24 and the 3 prior films during the DVD window (subject to payment of appropriate license).
7. We get rights to use clips from the movie to do TV spots subject to talent obligations. We understand there are talent restrictions, but we need appropriate iconic footage to tell a Bond story without Bond and such talent rights as are available.
8. We need a SONY Electronics executive show-and-tell with key Danjaq/producer executives.”
Sony does its best to hide competitor phones within Sony Pictures movies
The below are excerpts from an email chain relating to the movie Chappie and the appearance of a HTC phone, which Sony wanted covered up.
RC: Can u cover the logo of the non-sony phone?
SK: Can you give me her number, so i can call and express its importance to neill? he’s okay blacking it out, but we have had test cards mention the amount of sony in the movie (seriously, more than one), so he’s especially sensitive to it right now.
it’s really one scene with a guy on the phone, and he’s a day-player bad guy. it’s not something that will feature heavily (if at all) in materials.
RC: Pls see description below from SK about the pick up. May not even be in the movie. The phone is HTC, but they are happy to cover the logo.
AP: i have no problem with this as long as they cover up the phone, you?
ML: blacking out is fine.
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发表于 2015-4-27 19:32
