【鸟语】美国人麦啃鸡：Xbox One会在中国大暴死的五个理由

你们好奇怪

American McGeeMay 1 near Shanghai, China


It's a good thing Microsoft is rolling in cash, because they've just made announcement of a plan that's going to cost them dearly. Of course no one reporting on this is any wiser to the blunder than Microsoft, so here are my Top 5 reasons why Xbox One will fail in China:

1. Can't sell sand at the beach. Xbox One, PS4 (and all previous generations of consoles) are ALREADY IN CHINA. There is NO effective ban. Go to Taobao (www.taobao.com) and punch in "Xbox One" or "PS4." You will find (as will Chinese consumers) consoles and games available for next-day shipping to your doorstep in China.

水货市场淹死你

2. The set-top box market is ALREADY SATURATED. "Set-top box" is the #1 selling point of the Xbox One in announcements related to the China launch - with BestTV as their local partner. XiaoMi and other local brands already control this business and offer better, cheaper boxes built atop Android-powered dedicated devices. Oh, then there's the fact that 99% of streaming content is consumed on mobile devices or PCs.

机顶盒市场挤死你

3. Piracy. If you've not seen it in China, you've not seen anything. It's massive, awe-inspiring, and will poke giant holes in even the best digital content plans.

盗版玩死你

4. Cultural/audience disconnect. The target market of kids/young-adults from middle-class/wealthy families don't have free time to spend on console games (or TV/movies). Between the ages of 3~22 years of age they are heads-down with study, school, and extra-curricular activities that will increase their chances of competing successfully against others in the super-hot Chinese job market. Those that aren't studying don't have money to spend on a console.

玩家不鸟你

5. Censorship and restrictions on content. Any console shipped out of the Shanghai FTZ will be unable to play any games other than those approved by the Ministry of Culture (and other media oversight bureaus). That means content for the device will be limited and inferior to what could be had by purchasing a black-market console on Taobao. Chinese consumers are wise to hardware/software restrictions and prefer to purchase "rooted" devices whenever such restrictions are put in place. Back to point #1 and #3.

党妈妈搞死你

(I could make more points... Chinese consumers are addicted to mobile phones, gamers get their kicks online, consoles are dead, etc, etc... but there's no stopping a dinosaur. I'll just leave it at 5.)

Hey Sony, you know better than to follow Microsoft into this punji pit, right? Right? Sony?







怎么办，软软快来洗地

哦对了，给软软提供弹药：麦啃鸡最新的手游大作是这个https://itunes.apple.com/cn/app/ ... 37649?l=en&mt=8

mhfdt

与其给XO找暴死理由
还不如给360找个能在国内风行的理由
嘛，其实也很简单，能破解不是？
反正最近是不是换光驱也不灵还是怎么着也BAN机之后，360人气就又下去了
按理说，国内主机市场应该和日本市场有一定的趋同性——如果都按行货来的话

所以说如果不是沾5元的光，360一早也是抬出场外的那种

无动于衷

非软饭 但是总觉得这五条理由可以适用任何胆敢进军我朝市场的主机

哦对了 把第二条替换成网游的话

ccloli

百视通说要进360了？不是只说x1吗？

x1还真没有盗版啊……

Fuero

随便问个美国人xb1 699、799美元买不买？

waterstars

我怎么听怎么像wow进中国的论调

pf67

毛线小球 发表于 2014-5-5 08:41
只要和企鹅合作，上面五条都不是事吧。买X1送未来两年所有游戏的鸡猴码。 ...

腾讯是可以山寨一个来卖。

pf67

毛线小球 发表于 2014-5-6 09:47
x1目前没有盗版谢谢。和腾讯合作卖的就是鸡猴码，也不会有盗版。

感情腾讯游戏是靠卖激活码赚钱的?

sasuyo

pf67 发表于 2014-5-7 09:01
感情腾讯游戏是靠卖激活码赚钱的?

无处不在的企鹅员工系列么

他调侃一下你爹，你就站起来维护？

pf67

sasuyo 发表于 2014-5-7 09:47
无处不在的企鹅员工系列么

他调侃一下你爹，你就站起来维护？

你叫我这个资深黑情何以堪，你引用错人了同学

alvus

现在还有人以为x1要锁区 光盘装一次就没用了呢