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战斗力 鹅
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注册时间 2007-8-9
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发表于 2012-4-27 12:01
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We have additional details about how consumers will purchase packaged games for the eShop at retailers.
It works like this: you can head out to a retailer, check out the retailer’s website, and purchase the title immediately. The retailer will provide a 16-digit code that can be entered on the Nintendo eShop.
Iwata’s explanation is as follows:
“Our consumers can visit retail outlets or the retailers’ online shopping sites, look for products of interest, make a purchase decision and actually pay for the product there. The retailers then can issue the 16-digit software exchange code. As you can see on the screen now, consumers can enter the 16-digit code at the Nintendo eShop to download the software.
“Some may wonder why we are adding this kind of process, as it may seem more complicated. However, for the majority of our consumers, this is a familiar process as they are already accustomed to making payments at the retail outlets, and it can lower theilr psychoogical barrier to making online purchases. Some consumers are hesitant in purchasing digital download software because they are concerned about inputting their credit card numbers. Also, payments by credit cards or cell phones are unavailable to some people under a certain age. Accordingly, offering a familiar payment method should lower the hurdle for our consumers to purchase digital download software.”
我们得到了消费者如何在从零售商手上获得数字版游戏的细节。
是这样实现的，先要查询到零售商，找出零售商的网址，然后买下该游戏，
零售商会提供一个16位码，这样就可进入eshop下载
岩田对此如此解释道：
我们的客户可以到零售商的商店，或者访问网站，寻找到自己喜欢的产品，
决定好买下的游戏，然后付费，零售商然后可以提供16位兑换码，正如你在屏幕上看到的，
消费者可以进入eshop然后输入16位码下载。
一些人可能会想为什么我们提供这种途径，看起来更加繁琐，然而，作为我们的消费者主体，
这种方式很熟悉，因为他们已经习惯于在实体店购买，同时这可以降低他们网购时的心理压力。
一些客户对购买数字版很犹豫，因为他们关注他们的信用卡信息，
同时低于某个年龄段的人们也无法用信用卡或是手机支付。
因此，这种方式的提供降低了我们的消费者下载游戏的障碍。、 |
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发表于 2012-4-27 11:58
