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注册时间 2007-8-25
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[业界]2K SPORTS将与腾讯共同开发NBA 2K Online
2K Sports今日正式宣布与腾讯控股[85.25 -4.11%]（HK:0700）达成协议，将合作开发美国NBA篮球协会官方授权游戏的在线版本，并在中国和亚洲其他市场发行。2K Sports已取得开发该网络游戏的多年授权，包括在游戏设计中使用NBA球队以及现役和退休NBA球员的权利。
2K总裁Christoph Hartmann说：“根据篮球在亚洲地区所受到的热烈欢迎，以及亚洲地区民众对于网络游戏的热爱，让2K对于这项合作感到非常兴奋。特别是这个在线篮球游戏将由二股强大的力量合作开发，包括成功创下最畅销与最高评价NBA® 2K 游戏的2K Sports的专业能力，以及腾讯在服务中国网络游戏社区方面的丰富经验。”
2008年，中国的网络游戏经历了显著的增长，总收入达到27.5亿美元，同比增长61%。预期到2013年总收入将达到89亿美元，网络游戏的玩家数将高达1.2亿人。
NBA全球营销部门执行副总裁Sal LaRocca表示：“NBA对于能与2K Sports携手把在线模拟篮球游戏带进NBA观众人口成长最快速的区域，感到十分振奋。因为这将是我们近距离接触中国球迷，进一步推动篮球运动的绝佳机会。”
NBA球赛在中国的收视人数保持持续增长。事实上，过去三年来，每年有10亿人次观看NBA节目，在整个赛季中追随他们所喜爱的球队。
Take-Two Asia总裁Hubert Larenaudie说：“此项合作协议对于新成立的Take-Two Asia来说具有标志性意义，我们有信心在中国大陆创造出空前成功的在线运动游戏。此外，根据我们的战略目标，NBA® 2K Online游戏也将在中国台湾、韩国及东南亚地区发行，满足广大NBA球迷对这个网络游戏的热切期待。”
腾讯总裁刘炽平表示：“我们对这项合作感到高兴，腾讯将借此把这款广受欢迎的单机版NBA游戏带给殷切期待的网络游戏玩家，而这项合作也建立了一个新的分销平台，让游戏开发商和发行商延伸到中国这最大的在线社区。中国的网络游戏市场处于孕育阶段，我们相信商机才刚刚展现。除了和全球顶尖游戏公司合作，我们也将通过独特的平台战略把握这个市场的潜力，持续扩展我们的用户基础，为中国的游戏玩家提供多样化的产品。”
Take-Two执行官Ben Feder说：“很高兴宣布我们首次战略性的投入这个全世界成长最快速的网络游戏市场。NBA篮球所具有吸引力，让我们相信与腾讯合作开发NBA® 2K 网络游戏，将成为Take-Two进入这个市场的完美切入点。NBA® 2K 已为篮球游戏带来革命性的改变，而我们相信其拥有的最佳血统，将能在高价值伙伴腾讯和NBA的支持下获得充分发挥。”
腾讯是一家综合性互联网服务公司。截至2009年3月底，活跃帐户达到4.11亿，最高同时在线帐户(peak concurrent user accounts; PCU)达到5800万。凭借庞大的即时通信用户基础，腾讯于2004年8月推出游戏门户网站QQ 游戏，已成为中国最大的网络游戏平台。目前在该游戏平台有67款迷你休闲游戏、5款中型休闲游戏和5款大型多人网络游戏。该公司是中国第一且唯一拥有两款游戏达到100万PCU记录的游戏营运商。
2K Sports是2K公司的部门之一，同时为Take-Two(NASDAQ: TTWO)的运动游戏代理发行公司
New York, NY – June 23, 2009 – 2K Sports today announced its partnership with Tencent Holdings Limited (SEHK: 700) to co-develop the online version of NBA 2K and distribute it to China and other key markets. 2K Sports has secured a multi-year license to develop the online simulation game, which will include all of the NBA teams, as well as current and retired NBA players.
“The incredible popularity of basketball in Asia combined with the love of online games in that region makes this a very exciting project for 2K,” said Christoph Hartmann, President of 2K. “For the first time, 2K is developing an online game combining our expertise in making the best-selling* and top-rated** NBA 2K video game franchise with the proven ability of Tencent for developing and operating highly successful online game communities in China.”
China experienced significant online gaming growth in 2008 and generated $2.75 billion in revenue - a 61% increase from the prior year***. This market is projected to reach $8.9 billion in revenue by 2013, with nearly 120 million people playing games online***.
“The NBA is excited to expand our relationship with 2K Sports to bring an online simulation basketball game to our fastest growing audience in the world," said Sal LaRocca, Executive Vice President, NBA Global Merchandising Group. "This is a unique opportunity for us to continue to reach our fans and further grow the game of basketball in China."
The popularity of the NBA continues to grow in China. For the third year in a row, more than one billion viewers have tuned into NBA programming to follow their favorite teams throughout the basketball season.
“This is a landmark agreement for the newly created Take-Two Asia, and all elements are in place to deliver the most successful online sports simulation game China has ever seen,” commented Hubert Larenaudie, President of Take-Two Asia. “In line with our strategic mandate to create a large footprint for our games in Asia, NBA 2K Online will also be released in Taiwan, South Korea and Southeast Asia, where numerous NBA basketball fans are eager to play their favorite sport online.”
Martin Lau, President of Tencent, said, “We are excited about the partnership, through which Tencent can bring this popular PC-based NBA game title to eager online game players, while also creating a new distribution platform for game developers and publishers to reach out to the largest online community in China. China’s online games market is at a nascent stage and we believe that the opportunities are just beginning to unfold. In addition to building partnerships with top game companies in the world, we are positioned to capture this market potential via the execution of our unique platform strategy, which enables us to continue to grow our user base and provide a diversified portfolio of products to game players in China.”
“I’m pleased to announce our first strategic move in what is now the fastest growing online game market in the world,” commented Ben Feder, Chief Executive Officer of Take-Two. “Given the universal appeal of sports, specifically NBA basketball, we believe that our partnership with Tencent to make NBA 2K Online is the perfect entry point for Take-Two into this market. NBA 2K has revolutionized the basketball gaming genre and we are confident that its best-in-breed pedigree can be fully leveraged in China with the support of our valued partners at Tencent and the NBA.”
Tencent is an integrated Internet services company that serves the largest and most active online community in China, which measured 411 million active user accounts and 58 million peak concurrent user accounts (PCU) as of the end of March 2009. Leveraging its huge instant messaging user base, Tencent launched its game portal, QQ Game, in August 2004 and is today the largest online game platform in China. The company is a leading game developer and operator that is committed to delivering an interactive and fun game experience through a diversified portfolio of products to game players in China. Tencent currently operates 67 mini casual games, 5 advanced casual games and 5 massive multi-player online games (MMOGs) on its game platform. It is the first and only game operator in China to have two games reach the 1-million PCU milestone.
2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information about 2K Sports, please visit http://www.2ksports.com/. |
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发表于 2009-6-24 08:13
发表于 2009-6-24 11:28
