blue999new 发表于 2008-12-29 17:28

PS3洗洗睡吧!--- 来自华尔街的问候

Hope Fades for PS3 as a Comeback Player

In Battle of the Game Consoles, Nintendo Wii and Microsoft Xbox Widen Leads Over Sony's PlayStation

TOKYO -- For most of this year, Sony Corp.'s PlayStation 3 videogame console seemed finally to be taking off after a slow start. The PS3, trailing Nintendo Co.'s Wii and Microsoft Corp.'s Xbox 360 consoles, was closing in on the No. 2 Xbox 360, with new games and quarterly sales growth at twice the speed of last year.

But early results from this holiday season aren't promising. U.S. sales of the PS3 fell 19% last month from a year earlier, while sales doubled for the Wii console and rose 8% for the Xbox 360, according to research firm NPD. Analysts say they expect PS3 sales for this month to be flat or lower than last year, while sales for its rivals are likely to rise. And Sony may not reach its goal of selling 10 million PS3 consoles in the fiscal year through March, analysts say.

The sales decline is a heavy blow to Sony, which was banking on the videogame division to provide a bright spot as its core electronics business is hit by the global economic downturn. Sony in May forecast that its games division would turn a profit this fiscal year after two years of losses since launching the PS3 in 2006. Meanwhile, poor sales of television sets and digital cameras are forcing the company to lay off thousands of staff and close factories.

Sony's strategy of selling a pricey game machine with advanced features and cutting-edge components appears to be backfiring as a deepening recession has U.S. consumers more price sensitive than ever.

If Sony doesn't close the gap with its rivals, it could risk making the PS3 an afterthought to game publishers, who focus most of their resources on the machines with the most users. At the end of September, the Wii had a wide lead with nearly 35 million units sold since its launch in 2006 compared with about 22 million Xbox 360 consoles and 17 million PS3 machines. Nintendo last month sold 2 million Wii machines in the U.S., while Microsoft sold 836,000 Xbox 360s and Sony sold 378,000 PS3s, according to NPD.

Sony said earlier this month that it was happy with the "strong momentum" of the PS3 and focused on the machine's 60% rise in the year-to-date sales. A spokesman at Sony's game division declined to comment further, saying it is working hard to close the quarter strong.

A key factor behind the decline in sales may be the PS3's high price. At $399, the entry-level PS3 model costs at least $150 more than the Wii or the least expensive Xbox 360. Sony emphasizes that the PS3 comes with a Blu-ray high-definition video player and an 80-gigabyte hard drive, features not available with the Wii or Xbox 360.

Microsoft cut Xbox 360 prices in early September and started bundling games with the most basic console for $199. Nintendo has maintained the Wii's initial $249 price, but sales are rising now that it has overcome an early supply shortage.

Part of Sony's strategy hinged on selling the PS3 as a relatively inexpensive Blu-ray player. But prices of Blu-ray players have fallen so sharply recently -- new players are available for less than $200 -- that it's possible to buy a Blu-ray player and an Xbox 360 for less than a PS3. Meanwhile, the economic downturn has cooled sales of flat-screen TV sets and Blu-ray players this holiday season.

Industry watchers say they were surprised Sony didn't cut PS3 prices to boost sales before the holidays. One reason may be Sony Chief Executive Howard Stringer's commitment to making the games division profitable after heavy investment in the PS3 machine. Console makers hope to eventually recoup development investment with game sales and production cost reductions. Sony is still losing money on every PS3 it sells at $399, so a price cut could push the games division back into the red, analysts say.

"With Stringer saying, 'We will be profitable,' you can't cut price," says Michael Pachter, a research analyst at Wedbush Morgan Securities in Los Angeles. He expects Sony to cut prices at the start of its new fiscal year in April, which could help boost sales.

Sony also is suffering from a lack of attractive titles that are exclusive to the PS3. Microsoft has hit the jackpot with two action-adventure game franchises, Halo and Gears of War, which are available only on the Xbox 360. Most of Nintendo's top games are made in house and playable only on the Wii.

Sony used to have a stable of exclusive games. But in recent years, Microsoft has persuaded most game publishers to release highly anticipated games to it and Sony at the same time.

Last month, four of the five best-selling U.S. games were exclusive to either the Wii or Xbox 360, according to NPD. Sony's best-selling game during the month was an action shooter game, Call of Duty: World at War from Activision Blizzard Inc. But twice as many people bought the Xbox 360 version.
http://online.wsj.com/article/SB123050978162738293.html?mod=googlenews_wsj

价格又贵又没有独占游戏就算跨平台游戏都是XO上面卖的多,PS3洗洗睡吧!

[ 本帖最后由 blue999new 于 2008-12-29 17:29 编辑 ]

GuiltyMoon 发表于 2008-12-29 17:31

华尔街洗洗睡吧!

aleexe 发表于 2008-12-29 17:32

PS3实际上是一台蓝光播放器啊,SONY靠它赢得了蓝光标准的战役,这才是最大的成功

老舅你好 发表于 2008-12-29 17:32

华尔街早睡了,女职员都拍AV去了

aiyoyo 发表于 2008-12-29 17:39

美国佬的本地意识

bigben 发表于 2008-12-29 20:15

S1索吠屁滚尿流

saverok 发表于 2008-12-29 20:19

private920 发表于 2008-12-29 20:27

华尔街现时真有精神写闲闻

oversleep 发表于 2008-12-29 20:28

哈哈哈,华尔街梦游中

ffs 发表于 2008-12-29 20:38

夜影痕 发表于 2008-12-29 20:54

原帖由 GuiltyMoon 于 2008-12-29 17:31 发表 http://bbs.saraba1st.com/images/common/back.gif
华尔街洗洗睡吧!

华尔街还真的要睡了.....

cloudys 发表于 2008-12-29 20:56

基本上,华尔街日报是黑索的

中文版更是个中翘楚

DayMare 发表于 2008-12-29 21:36

可是
“价格又贵又没有独占游戏就算跨平台游戏都是XO上面卖的多”一点也没错吧

warachia 发表于 2008-12-29 21:46

原帖由 DayMare 于 2008-12-29 21:36 发表 http://bbs.saraba1st.com/images/common/back.gif
可是
“价格又贵又没有独占游戏就算跨平台游戏都是XO上面卖的多”一点也没错吧
除了第一条后面哪条靠谱?

意大利面 发表于 2008-12-29 22:09

价格贵成立,主机游戏莫不如此
没有独占游戏,不成立,例子太多不举了
跨平台xo上面卖的多,的确不错,08年很多游戏如此,GTA4也一样,当然,GTA4xo版本砸了钱有独占下载内容也需要考虑

DayMare 发表于 2008-12-29 22:16

好吧,没有独占游戏是不可能的,独占的大作比较少是事实吧。
就总的装机量来说,跨平台游戏比三红机卖得差也没什么奇怪的。

天海春香 发表于 2008-12-29 22:18

原帖由 warachia 于 2008-12-29 21:46 发表 http://bbs.saraba1st.com/images/common/back.gif

除了第一条后面哪条靠谱?

除了第二条都靠谱

不过好像一共就三条……

ひじかた 发表于 2008-12-29 22:19

PS3价格几乎是ARCADE主机两倍.比独占XO多.比手柄手感XO好.比第三方游戏还是XO多.对海外,XO可以保修.对国内3张PS3正版抵得上一台A机价格.PS3早死了,SB才以为它能比XO强

[ 本帖最后由 ひじかた 于 2008-12-29 22:20 编辑 ]

ソラン 发表于 2008-12-29 22:22

Wall Street, it\'s time to sleep

天海春香 发表于 2008-12-29 22:25

原帖由 ひじかた 于 2008-12-29 22:19 发表 http://bbs.saraba1st.com/images/common/back.gif
PS3价格几乎是ARCADE主机两倍.比独占XO多.比手柄手感XO好.比第三方游戏还是XO多.对海外,XO可以保修.对国内3张PS3正版抵得上一台A机价格.PS3早死了,SB才以为它能比XO强 ...

PS3可以再战10年 X0可以吗
PS3不错的 我们不要黑它 好吗

mouse 发表于 2008-12-29 22:30

原帖由 ひじかた 于 2008-12-29 22:19 发表 http://bbs.saraba1st.com/images/common/back.gif
PS3价格几乎是ARCADE主机两倍.比独占XO多.比手柄手感XO好.比第三方游戏还是XO多.对海外,XO可以保修.对国内3张PS3正版抵得上一台A机价格.PS3早死了,SB才以为它能比XO强 ...



果然各花入各眼,失明了也愣说能看到

luoshuigui 发表于 2008-12-29 22:34

warachia 发表于 2008-12-29 22:35

原帖由 DayMare 于 2008-12-29 22:16 发表 http://bbs.saraba1st.com/images/common/back.gif
好吧,没有独占游戏是不可能的,独占的大作比较少是事实吧。
就总的装机量来说,跨平台游戏比三红机卖得差也没什么奇怪的。
作为索匪我印象里今年跨平台游戏PS3比360卖得好的太多了,欧洲主战场的基本如此,不如您贴个list让我们看看360在跨平台游戏上领先ps3几个马身吧。

warachia 发表于 2008-12-29 22:39

原帖由 天海春香 于 2008-12-29 22:25 发表 http://bbs.saraba1st.com/images/common/back.gif


巨硬可以再砸10年 SCE可以吗
巨硬不错的 我们不要黑它 好吗

祈祷明年巨硬的股东们继续拧成一股绳横着一条心不断砸下第三方十万大作吧

[ 本帖最后由 warachia 于 2008-12-29 22:43 编辑 ]

OOgundam 发表于 2008-12-29 22:46

eva02eva02 发表于 2008-12-29 23:16

明年就X720了
PS3是嘛玩意

luoshuigui 发表于 2008-12-29 23:16

不死但丁 发表于 2008-12-29 23:20

看到强悍无比的KZ2

还搞个毛阿!

天海春香 发表于 2008-12-29 23:24

原帖由 不死但丁 于 2008-12-29 23:20 发表 http://bbs.saraba1st.com/images/common/back.gif
看到强悍无比的KZ2

还搞个毛阿!

发售前捧成神作
发售后记忆抹消

嘛 也许这次真的能神作了

不死但丁 发表于 2008-12-29 23:24

KZ2这游戏就是神作,谢谢

luoshuigui 发表于 2008-12-29 23:25

不死但丁 发表于 2008-12-29 23:28

http://dl.getdropbox.com/u/292141/1.jpg
http://dl.getdropbox.com/u/292141/2.jpg
http://dl.getdropbox.com/u/292141/3.jpg

2月份,快乐

海腹川背 发表于 2008-12-30 00:46

枪枪枪的PS3 不提也罢

xiaojve 发表于 2008-12-30 01:06

SONY:劳资不信套不死你华尔街

不死但丁 发表于 2008-12-30 01:29

哦,还有同样NB的德雷克船长系列

华尔街你好,华尔街再见

blue999new 发表于 2008-12-30 07:17

大家勿战,只是发个消息欢乐一下而已

转两个老外的回复

回复A:For Sony, the situation is fortuitous in that Nintendo will probably sit on the Wii for as long as they can, so a new hardware is unlikely to happen until 2011 at the latest.

With the economic meltdown and Microsoft eager to at least make some money, I don\'t really see anyone, unless Samsung tries, to jump the generation before 2011, giving Sony plenty of time to do what Nintendo never had a chance to do with the GameCube, and that\'s to keep plugging away at it until, perhaps, it hits a mass market price sometime in 2010 with 4 years worth of games built up to generate a comeback.

I\'m looking at this closer to to the PSP revival of late instead of the $99 GameCube death spiral, both outcomes seem possible for the PS3. I believe the former is very much more likely.

回复B:Good article, sums up the situation rather nicely. I find it hilarious that the PS3 fanboys instantly cling to the line about Sony losing exclusives / no good games, considering that we JUST had a month in which R2 barely made the top 10 in its debut, and LBP fell off the face of the Earth only one month after release.

PS3 has a very real problem with exclusive games, they are losing the exclusives that actually sell millions, and are stuck with mid-level exclusives that the average consumer has no awareness of. That combined with the high price-point pretty much sums it up, IMO.

You can\'t have a situation where Fable 2, Gears 2 and Halo 3 each sell 1 million + their first month, while LBP, R2 & probably KZ2 only sell a few hundred thousand their first month, and legitimately say Sony doesn\'t have an exclusive titles problem... because they obviously do.

似乎的都有点道理

shinobu 发表于 2008-12-30 11:41

我怎么觉得都是老调重弹?顺便华尔街不是索黑,只是比较喜欢wii和DS而已。
页: [1]
查看完整版本: PS3洗洗睡吧!--- 来自华尔街的问候